What is it worth?
@taylorswift13Taylor Swift's words are worth
$1,398.80/ letter
Priced from 2,009,271,946 impressions across 82 posts, at the live attention rate.
#6 of 164·Top 4%·Top quartileLeaderboard ↗Per letter$1,398.80
Total value$14,064,903.67
Letters10,055
Best lines, by value
All’s fair in love and poetry... New album THE TORTURED POETS D…$774,309.24
get in the car it’s august$524,393.84
You belong with me. 💚💛💜❤️🩵🖤 Letter on my site :)$518,835.37
Surprise!! 1989 (Taylor’s Version) is on its way to you 🔜! The…$493,122.82
Happy Bday M8! London shows are off to a splendid start 🇬🇧🇺�…$477,768.19
Really can’t contain my excitement because… we’re adding 14 new…$466,012.15
The working
2,009,271,946 impressions × $7.00 per 1,000 = $14,064,903.67 of attention
$14,064,903.67 ÷ 10,055 letters (spaces free) = $1,398.80 a letter
Assumptions
$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.
Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.
Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.
Price another