What is it worth?
@shakiraShakira's words are worth
$67.73/ letter
Priced from 43,870,146 impressions across 39 posts, at the live attention rate.
#25 of 164·Top 16%·Top quartileLeaderboard ↗Per letter$67.73
Total value$307,091.05
Letters4,534
Best lines, by value
From Maracaná Stadium, here is “Dai Dai,” the @FIFAWorldCup Off…$99,260.49
Coming soon… 🐺⚽️$36,109.98
Dios me libre de no ser latina$35,307.60
We’re Ready! The official video for DAI DAI, the FIFA World Cup…$17,950.20
Tengo una mezcla de emoción y nostalgia por este cierre de mi g…$11,873.70
Dai Dai is here. The @FIFAWorldCup 2026 starts now! @burnaboy$9,129.03
The working
43,870,146 impressions × $7.00 per 1,000 = $307,091.05 of attention
$307,091.05 ÷ 4,534 letters (spaces free) = $67.73 a letter
Assumptions
$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.
Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.
Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.
Price another