What is it worth?

@saylor

Michael Saylor's words are worth

$71.52/ letter

Priced from 79,859,678 impressions across 90 posts, at the live attention rate.

Per letter$71.52

Total value$559,017.81

Letters7,816

Best lines, by value

Strategy has acquired 1,550 BTC for $101 million to increase ou…$42,498.39

A good time to add more dots.$33,863.79

Let me recap the earnings call. $MSTR$25,943.64

This week we bought bonds, not bitcoin. The ₿itVac is charging.$24,313.18

Buy more bitcoin than you sell.$17,665.75

Strategy has acquired 24,869 BTC for ~$2.01 billion at ~$80,985…$14,792.02

The working

79,859,678 impressions × $7.00 per 1,000 = $559,017.81 of attention

$559,017.81 ÷ 7,816 letters (spaces free) = $71.52 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another