What is it worth?

@rihanna

Rihanna's words are worth

$2,295.12/ letter

Priced from 2,184,302,039 impressions across 98 posts, at the live attention rate.

Per letter$2,295.12

Total value$15,290,114.39

Letters6,662

Best lines, by value

Rocki Irish Mayers Sept 13 2025 🎀$980,784.01

get u a valentine that still writes love letters 😉💌$797,258.74

💞 @SavageXFenty$765,984.29

winter body workout$676,642.34

savage greetings 🤎 the “Starlet Nights” collection by @SavageX…$673,325.76

sunrise to sunset in my favorite place with some new friends 🇧…$670,057.65

The working

2,184,302,039 impressions × $7.00 per 1,000 = $15,290,114.39 of attention

$15,290,114.39 ÷ 6,662 letters (spaces free) = $2,295.12 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another