What is it worth?

@realDonaldTrump

Donald J. Trump's words are worth

$7,220.04/ letter

Priced from 6,264,935,421 impressions across 97 posts, at the live attention rate.

Per letter$7,220.04

Total value$43,854,547.98

Letters6,074

Best lines, by value

TO MY GREAT FELLOW AMERICANS…$1,109,293.15

These Houthis gathered for instructions on an attack. Oops, the…$1,008,582.70

Oil prices are down, interest rates are down (the slow moving F…$764,505.29

The United States has a chance to do something that should have…$664,858.47

To all Airlines, Pilots, Drug Dealers, and Human Traffickers, p…$660,324.18

A very Happy Thanksgiving salutation to all of our Great Americ…$609,972.07

The working

6,264,935,421 impressions × $7.00 per 1,000 = $43,854,547.98 of attention

$43,854,547.98 ÷ 6,074 letters (spaces free) = $7,220.04 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another