What is it worth?

@naval

Naval's words are worth

$308.14/ letter

Priced from 255,182,536 impressions across 75 posts, at the live attention rate.

Per letter$308.14

Total value$1,786,277.79

Letters5,797

Best lines, by value

Software was eaten by AI.$752,318.24

There is unlimited demand for intelligence.$329,357.60

A “computer” used to be a job title. Then a computer became a t…$273,590.17

Pure software is rapidly becoming un-investable.$41,004.17

People who don’t organize into tribes get wiped out by people w…$27,694.32

Coding an app is the new starting a podcast.$20,962.96

The working

255,182,536 impressions × $7.00 per 1,000 = $1,786,277.79 of attention

$1,786,277.79 ÷ 5,797 letters (spaces free) = $308.14 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another