What is it worth?
@narendramodiNarendra Modi's words are worth
$38.83/ letter
Priced from 65,259,705 impressions across 91 posts, at the live attention rate.
#28 of 164·Top 18%·Top quartileLeaderboard ↗Per letter$38.83
Total value$456,818.01
Letters11,764
Best lines, by value
The India-Slovakia friendship is all set to grow even stronger!…$48,049.79
The interactions with world leaders continue at the G7 Summit i…$45,486.27
Before the start of the proceedings at the G7 Summit in Evian t…$27,696.46
With fellow leaders at the G7 Summit in Evian. We will keep wor…$24,026.44
Sharing highlights from a productive G7 Summit in Evian, where…$20,273.42
Pleased to meet President Trump in Evian. We reviewed the susta…$19,612.39
The working
65,259,705 impressions × $7.00 per 1,000 = $456,818.01 of attention
$456,818.01 ÷ 11,764 letters (spaces free) = $38.83 a letter
Assumptions
$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.
Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.
Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.
Price another