What is it worth?

@mvanhorn

Matt Van Horn's words are worth

$5.78/ letter

Priced from 5,670,522 impressions across 68 posts, at the live attention rate.

Per letter$5.78

Total value$39,693.69

Letters6,863

Best lines, by value

Introducing Agent Cookie. 🥷🏻🍪 For anyone running @OpenClaw o…$1,776.51

Introducing: Tesla CLI/Claude Code Skill/OpenClaw and Hermes sk…$897.12

This is wild. "Fable 5 feels like a preview of AI inequality".…$449.21

Just found out @kevinrose wrote pretty much all the code of the…$355.59

Introducing: @meetgranola CLI/Claude Code Skill/OpenClaw and He…$243.26

Thank you everyone here for the last 48 hours - it's been a bit…$169.28

The working

5,670,522 impressions × $7.00 per 1,000 = $39,693.69 of attention

$39,693.69 ÷ 6,863 letters (spaces free) = $5.78 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another