What is it worth?
@ladygagaLady Gaga's words are worth
$258.28/ letter
Priced from 275,987,081 impressions across 96 posts, at the live attention rate.
#14 of 164·Top 9%·Top quartileLeaderboard ↗Per letter$258.28
Total value$1,931,909.64
Letters7,480
Best lines, by value
“The Dead Dance” music video directed by Tim Burton out now!$112,670.09
Die With A Smile 💙❤️ OUT NOW @BrunoMars$102,644.47
MAYHEM out now!$88,846.33
It's a great honor to be asked to sing for Rio--for my whole ca…$82,522.97
ABRACADABRA SONG & VIDEO OUT NOW$73,670.51
Nothing could prepare me for the feeling I had during last nigh…$73,654.11
The working
275,987,081 impressions × $7.00 per 1,000 = $1,931,909.64 of attention
$1,931,909.64 ÷ 7,480 letters (spaces free) = $258.28 a letter
Assumptions
$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.
Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.
Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.
Price another