What is it worth?
@katyperryKATY PERRY's words are worth
$1,170.73/ letter
Priced from 1,198,824,838 impressions across 94 posts, at the live attention rate.
#7 of 164·Top 5%·Top quartileLeaderboard ↗Per letter$1,170.73
Total value$8,391,773.90
Letters7,168
Best lines, by value
there is no place like home 🌎♥️$773,889.19
I LOVE YOU$740,718.36
We’re going on The Lifetimes Tour. It’s gonna be big 🧡♾️ @MsRe…$523,997.52
About to spend a lot more Fridays with @MsRebeccaBlack 🫦🧡 WEL…$467,944.62
Next stop: THE LIFETIMES TOUR! See you in a week 🦋♾️$421,301.54
the lifetimes tour rehearsals are going well tysm for asking$341,471.59
The working
1,198,824,838 impressions × $7.00 per 1,000 = $8,391,773.90 of attention
$8,391,773.90 ÷ 7,168 letters (spaces free) = $1,170.73 a letter
Assumptions
$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.
Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.
Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.
Price another