What is it worth?
@justinbieberJustin Bieber's words are worth
$715.90/ letter
Priced from 315,610,743 impressions across 99 posts, at the live attention rate.
#8 of 164·Top 5%·Top quartileLeaderboard ↗Per letter$715.90
Total value$2,209,275.25
Letters3,086
Best lines, by value
If I hit this dictation button after sending a text and it beep…$319,794.84
Went to where I shot my music video for baby This is what happe…$186,687.59
no one id rather spend my birthday withhh.. :)) 💋$52,476.06
Murry Chrithmath$22,594.80
see you all soon$18,221.20
.@skylrk$16,669.25
The working
315,610,743 impressions × $7.00 per 1,000 = $2,209,275.25 of attention
$2,209,275.25 ÷ 3,086 letters (spaces free) = $715.90 a letter
Assumptions
$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.
Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.
Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.
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