What is it worth?

@jackbutcher

jack's words are worth

$4.45/ letter

Priced from 3,009,474 impressions across 90 posts, at the live attention rate.

Per letter$4.45

Total value$21,066.34

Letters4,735

Best lines, by value

Make the Luce 30% wider and everyone would love it$3,504.24

$1 per letter.$565.41

You can now buy ads by the letter on $1 per letter, 1 week of d…$340.68

Above is a 5 second mockup but the point is really that a Ferra…$308.02

And for the literal interpretation of 30% wider (that was the i…$280.83

Transparency Time Work, Luck, Play, Hold$187.35

The working

3,009,474 impressions × $7.00 per 1,000 = $21,066.34 of attention

$21,066.34 ÷ 4,735 letters (spaces free) = $4.45 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another