What is it worth?

@imVkohli

Virat Kohli's words are worth

$148.90/ letter

Priced from 228,726,656 impressions across 92 posts, at the live attention rate.

Per letter$148.90

Total value$1,601,086.61

Letters10,753

Best lines, by value

The only time you truly fail, is when you decide to give up.$179,199.57

I’ve played with you for 14 years and when you told me today yo…$75,469.97

Great victory for India at Edgbaston. Fearless and kept pushing…$62,105.48

Anant Ambani and his entire team at Vantara are making a remark…$53,385.63

Great win by team india. Resilience and determination from Sira…$51,321.67

Many congratulations @JayShah on being elected as the ICC chair…$49,379.24

The working

228,726,656 impressions × $7.00 per 1,000 = $1,601,086.61 of attention

$1,601,086.61 ÷ 10,753 letters (spaces free) = $148.90 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another