What is it worth?

@elonmusk

Elon Musk's words are worth

$3,306.77/ letter

Priced from 528,138,479 impressions across 24 posts, at the live attention rate.

Per letter$3,306.77

Total value$3,696,969.39

Letters1,118

Best lines, by value

Murderous migrants beheading innocent people in their home town…$378,856.57

I love the incredible people of SpaceX beyond words$307,639.93

Grok Imagine 1.5$257,905.35

It is humbling to consider that if we harness just 1 millionth…$239,393.62

The politicians who turned a blind eye to the Rape of Britain m…$228,628.67

Censorship always comes with a “protect the children” lie$215,181.27

The working

528,138,479 impressions × $7.00 per 1,000 = $3,696,969.39 of attention

$3,696,969.39 ÷ 1,118 letters (spaces free) = $3,306.77 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another