What is it worth?
@disclosuredayDisclosure Day's words are worth
$24.87/ letter
Priced from 32,676,211 impressions across 90 posts, at the live attention rate.
#33 of 164·Top 21%·Top quartileLeaderboard ↗Per letter$24.87
Total value$228,733.51
Letters9,197
Best lines, by value
This summer everything will become clear. Disclosure Day in the…$113,344.87
A film by Steven Spielberg. Disclosure Day is in theaters 06.12…$70,682.28
We’re all searching for the truth. Disclosure Day only in theat…$6,659.33
Believe it when you see it. Get tickets now. Disclosure Day onl…$4,355.48
People deserve to know. Disclosure Day only in theaters 06.12.2…$3,228.74
#DisclosureDay. 06.12.26$3,155.01
The working
32,676,211 impressions × $7.00 per 1,000 = $228,733.51 of attention
$228,733.51 ÷ 9,197 letters (spaces free) = $24.87 a letter
Assumptions
$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.
Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.
Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.
Price another