What is it worth?
@coinbaseCoinbase 🛡️'s words are worth
$14.52/ letter
Priced from 19,233,070 impressions across 85 posts, at the live attention rate.
#35 of 164·Top 22%·Top quartileLeaderboard ↗Per letter$14.52
Total value$134,631.54
Letters9,270
Best lines, by value
It’s time to take back control.$41,967.68
The largest USDC transfer in history. ~$4.4B sent to the Coinba…$12,576.67
The first real, 1:1 backed tokenized stocks are coming. → Own a…$9,160.28
Staking on Coinbase, but need cash? Borrow up to $1M in USDC on…$7,887.78
The Coinbase One Card just got a whole lot more accessible. Bee…$7,412.50
Tomorrow.$7,391.83
The working
19,233,070 impressions Ă— $7.00 per 1,000 = $134,631.54 of attention
$134,631.54 Ă· 9,270 letters (spaces free) = $14.52 a letter
Assumptions
$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.
Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.
Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.
Price another