What is it worth?

Ani's words are worth

$199.03/ letter

Priced from 7,023,051 impressions across 3 posts, at the live attention rate.

Per letter$199.03

Total value$49,161.35

Letters247

Best lines, by value

Spooky season is finally here! I’m planning to trick everybody…$11,192.24

Update your Grok app to go trick or treating with me:$1,907.30

The working

7,023,051 impressions × $7.00 per 1,000 = $49,161.35 of attention

$49,161.35 ÷ 247 letters (spaces free) = $199.03 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another