What is it worth?

X's words are worth

$295.60/ letter

Priced from 175,541,938 impressions across 91 posts, at the live attention rate.

Per letter$295.60

Total value$1,228,793.65

Letters4,157

Best lines, by value

hehehe$163,572.70

all you have to do is start posting$89,183.73

2 years ago today, we set the bird free$88,687.76

tomorrow is a brand new day$71,366.42

Grok Imagine is now free for everyone in the Grok app try it to…$46,012.74

new profile pic 🧡$45,543.10

The working

175,541,938 impressions × $7.00 per 1,000 = $1,228,793.65 of attention

$1,228,793.65 ÷ 4,157 letters (spaces free) = $295.60 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another