What is it worth?

@WhiteHouse

The White House's words are worth

$56.36/ letter

Priced from 64,141,392 impressions across 94 posts, at the live attention rate.

Per letter$56.36

Total value$448,989.76

Letters7,966

Best lines, by value

Fight night energy is taking over DC. UFC Freedom 250 is almost…$59,569.28

“The Deal with Islamic Republic of Iran is now complete. Congra…$58,604.27

🚨 President Donald J. Trump has SIGNED the Iran Memorandum of…$20,820.27

Just the beginning of a legendary night at the People’s House.…$18,618.75

"Iran has agreed to never have a Nuclear Weapon! Also, the stor…$17,672.63

Happy Birthday to the 45th and 47th President of the United Sta…$16,595.77

The working

64,141,392 impressions × $7.00 per 1,000 = $448,989.76 of attention

$448,989.76 ÷ 7,966 letters (spaces free) = $56.36 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another