What is it worth?

@WestHam

West Ham United's words are worth

$34.98/ letter

Priced from 26,592,014 impressions across 100 posts, at the live attention rate.

Per letter$34.98

Total value$186,144.13

Letters5,322

Best lines, by value

Club Statement$46,026.93

Full-time.$20,472.65

A message to West Ham United supporters from the Board of Direc…$13,808.91

We are delighted to announce that Academy forward Majid Balogun…$12,484.54

Full-time.$9,144.89

Nuno’s XI for Newcastle ⚒️$5,185.02

The working

26,592,014 impressions × $7.00 per 1,000 = $186,144.13 of attention

$186,144.13 ÷ 5,322 letters (spaces free) = $34.98 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another