What is it worth?

@TrungTPhan

Trung Phan's words are worth

$11.52/ letter

Priced from 7,811,599 impressions across 41 posts, at the live attention rate.

Per letter$11.52

Total value$54,681.24

Letters4,748

Best lines, by value

Ronaldo’s 2002 World Cup haircut will never be topped$25,141.02

LinkedIn, X, Instagram, Reddit$14,015.39

Zidane looking at his son giving up a hat trick to Messi the wa…$5,802.34

With Fox buying Roku for $22B, here’s a throwback to “Successio…$1,643.77

James Dolan having crazy run in the past year: ▫️Knicks NBA Cha…$1,494.54

The World Cup’s mandatory 3-minute “hydration break” is most de…$1,301.51

The working

7,811,599 impressions × $7.00 per 1,000 = $54,681.24 of attention

$54,681.24 ÷ 4,748 letters (spaces free) = $11.52 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another