What is it worth?

@TheEllenShow

The Ellen Show's words are worth

$75.71/ letter

Priced from 89,165,760 impressions across 100 posts, at the live attention rate.

Per letter$75.71

Total value$624,160.33

Letters8,244

Best lines, by value

Pickleball!!!!!!$269,957.05

I named @ParisHilton’s baby! What do I win?!?! A hotel?!?!$16,578.80

Portia discovered a brand new animal in the back of our house.…$14,104.27

Happy #EarthDay! My skincare brand #KindScience is doing someth…$12,008.76

.@iamjamiefoxx, I love you. Get better soon. We need you.$10,968.46

This is the kind of day for staying home, making old family rec…$10,011.21

The working

89,165,760 impressions × $7.00 per 1,000 = $624,160.33 of attention

$624,160.33 ÷ 8,244 letters (spaces free) = $75.71 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another