What is it worth?
@RenanSantosMBLRenan Santos⬛️🟨⬜️'s words are worth
$6.56/ letter
Priced from 4,195,972 impressions across 79 posts, at the live attention rate.
#43 of 164·Top 27%·2nd quartileLeaderboard ↗Per letter$6.56
Total value$29,371.88
Letters4,476
Best lines, by value
Já politizaram a sua Copa do Mundo$1,610.45
A gente precisa ser sincero sobre os problemas brasileiros o te…$1,473.62
Bom dia, dois dígitos!$1,410.10
Cariani vai me cancelar$1,118.08
Estou abandonando o partido Missão$1,012.50
Absolute Flow$813.51
The working
4,195,972 impressions × $7.00 per 1,000 = $29,371.88 of attention
$29,371.88 ÷ 4,476 letters (spaces free) = $6.56 a letter
Assumptions
$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.
Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.
Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.
Price another