What is it worth?

@KimKardashian

Kim Kardashian's words are worth

$216.24/ letter

Priced from 149,888,461 impressions across 81 posts, at the live attention rate.

Per letter$216.24

Total value$1,049,219.26

Letters4,852

Best lines, by value

see you in @Fortnite 👀$134,181.63

ALL’S FAIR NOVEMBER 4TH$114,621.77

set selfies$88,658.42

Introducing NikeSKIMS. Arrives 9.26 at 7AM PT at and select Nik…$75,998.50

THE KARDASHIANS SEASON 7 OCT. 23 on @hulu and with #HuluOnDisne…$37,142.81

Olá Brazil 🇧🇷$35,204.81

The working

149,888,461 impressions × $7.00 per 1,000 = $1,049,219.26 of attention

$1,049,219.26 ÷ 4,852 letters (spaces free) = $216.24 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another