What is it worth?

@Fortnite

Fortnite's words are worth

$104.28/ letter

Priced from 105,333,966 impressions across 90 posts, at the live attention rate.

Per letter$104.28

Total value$737,337.79

Letters7,071

Best lines, by value

Out of the circus, right onto the Battle Bus! 💥 Pomni and Jax…$121,113.44

This lineup >>>$52,970.89

Ok, don’t freak out or anything.. 😬🖥️ June 12$47,595.88

oh no.$41,483.01

When the island breaks, another begins… June 5. Doors open at 6…$39,300.93

Sprites are taking over Fortnite... and now you can add yours t…$34,472.47

The working

105,333,966 impressions × $7.00 per 1,000 = $737,337.79 of attention

$737,337.79 ÷ 7,071 letters (spaces free) = $104.28 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another