What is it worth?

@CNN

CNN's words are worth

$10.79/ letter

Priced from 19,934,799 impressions across 98 posts, at the live attention rate.

Per letter$10.79

Total value$139,543.67

Letters12,936

Best lines, by value

US releases official 14-point agreement with Iran. The deal is…$15,471.19

Cleveland Cavaliers player James Harden was arrested on Saturda…$11,647.94

Vice President Vance says the Iran deal was signed digitally on…$11,050.08

Luigi Mangione's attorneys will present a psychiatric defense a…$10,554.24

California's first lady, Jennifer Siebel Newsom, is under inves…$4,291.91

In the North Atlantic Ocean, south of Greenland and Iceland, a…$3,965.29

The working

19,934,799 impressions × $7.00 per 1,000 = $139,543.67 of attention

$139,543.67 ÷ 12,936 letters (spaces free) = $10.79 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another