What is it worth?

@BillGates

Bill Gates's words are worth

$77.28/ letter

Priced from 82,688,535 impressions across 60 posts, at the live attention rate.

Per letter$77.28

Total value$578,819.78

Letters7,490

Best lines, by value

I’ve recently become fascinated by an ancient family of grains…$52,219.62

My upcoming memoir Source Code is all about the lessons and exp…$47,671.50

Congratulations to @narendramodi on winning a third term as Pri…$41,274.01

The facts are simple and devastating: Aid cuts have already cos…$40,759.47

I had a great discussion with @narendramodi about India’s devel…$35,945.83

Congratulations to President Trump and VP-elect Vance. America…$35,367.42

The working

82,688,535 impressions × $7.00 per 1,000 = $578,819.78 of attention

$578,819.78 ÷ 7,490 letters (spaces free) = $77.28 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another