What is it worth?

@BarackObama

Barack Obama's words are worth

$1,784.11/ letter

Priced from 3,060,256,173 impressions across 92 posts, at the live attention rate.

Per letter$1,784.11

Total value$21,421,793.29

Letters12,007

Best lines, by value

Congratulations, Virginia! Republicans are trying to tilt the m…$653,671.93

Bob Mueller was one of the finest directors in the history of t…$584,755.59

Although we don’t yet have the details about the motives behind…$560,645.60

Congratulations to the U.S. Men’s and Women’s hockey teams, Aly…$541,569.20

Merry Christmas! Michelle and I hope you have a wonderful holid…$530,428.37

Today, the Trump administration repealed the endangerment findi…$509,635.72

The working

3,060,256,173 impressions × $7.00 per 1,000 = $21,421,793.29 of attention

$21,421,793.29 ÷ 12,007 letters (spaces free) = $1,784.11 a letter

Assumptions

$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.

Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.

Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.

Price another