What’s a word worth?
Type any handle. Every letter, priced by the attention it earns.
1. We read the impressions on the account’s posts.
2. Reach × $7.00 per 1,000 = the dollars of attention they earned.
3. Divided by the letters written (spaces are free) = the rate per letter.
$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose; everything else is real data.
Only original posts count. Retweets, replies, and quote tweets are left out.
If a post’s impressions are missing, we estimate its reach from engagement.