What is it worth?
@CristianoCristiano Ronaldo's words are worth
$3,639.71/ letter
Priced from 3,104,670,906 impressions across 91 posts, at the live attention rate.
#2 of 164·Top 2%·Top quartileLeaderboard ↗Per letter$3,639.71
Total value$21,732,696.39
Letters5,971
Best lines, by value
After sauna 🧘♂️😅$935,586.69
Eid Mubarak to all! 🌙 I hope you have a very special day with…$564,710.08
De onde venho e para quem vivo. Feliz Dia do Pai ❤️$563,075.05
Getting better every day 💪🏽$554,769.53
What do you think? 😎$500,956.31
CHAMPIONS!!!!! 🏆 🟡🔵$463,033.31
The working
3,104,670,906 impressions × $7.00 per 1,000 = $21,732,696.39 of attention
$21,732,696.39 ÷ 5,971 letters (spaces free) = $3,639.71 a letter
Assumptions
$7.00 to reach 1,000 people, in line with what social ads cost. The only number we choose. Everything else is measured.
Only original posts count. Retweets, replies, and quote tweets are left out: we price your own words, not what you amplified.
Impressions come straight from X. Where a post’s count is missing, we estimate its reach from engagement.
Price another